“How Much Will Messi Make in 2024? A Deep Dive into the Earnings of the Global Football Icon” Lionel Messi, the name synonymous with footballing greatness, continues to captivate fans around the world. His exceptional career, transcendent skills, and relentless pursuit of success have kept him at the top of the sport for nearly two decades. But as 2024 rolls in, one of the most pressing questions on the minds of fans and financial analysts alike is, how much will Messi make in 2024? This article will explore Messi’s potential earnings from various sources, including his salary, endorsements, and business ventures.

The Salary from Inter Miami: Messi’s Big Move in 2023
In 2023, Messi made headlines when he made the groundbreaking decision to leave FC Barcelona, his home for over two decades, and join Inter Miami in Major League Soccer (MLS). This move shocked many, as Messi had long been associated with Europe’s top leagues. However, it soon became clear that this decision was not just about the sport but also about the financial opportunities in the U.S.
Messi’s salary at Inter Miami is reported to be lucrative, with estimates suggesting he could earn upwards of $50 million annually from his contract. This figure includes a combination of base salary, performance bonuses, and incentives tied to both his playing time and the team’s success. While some details of Messi’s specific MLS contract remain undisclosed, it is clear that how much Messi will make in 2024 through this salary alone will likely top $50 million.
However, the most remarkable aspect of Messi’s new deal is not just the salary. Reports indicate that Messi has agreed to receive a portion of the revenue from the Apple TV broadcast deal and the Adidas partnership. This revenue-sharing model has allowed Messi to benefit not only from his on-field performances but also from the broader commercial impact of his presence in the U.S. soccer market. This aspect of his earnings is a significant part of how much Messi will make in 2024.
Endorsement Deals: The Lifeblood of Messi’s Income
Aside from his playing contract, endorsement deals are a massive source of income for Messi. As one of the most marketable athletes in the world, Messi has been the face of many global brands over the years. From his longstanding partnership with Adidas to recent collaborations with brands like Budweiser, Pepsi, and Tata Motors, Messi’s endorsements form a major part of his earnings.
In 2024, Messi’s endorsement deals are expected to continue generating substantial revenue. According to sources, Messi earns anywhere from $80 million to $100 million annually through his endorsements, depending on the number of campaigns he participates in and his global influence. His deal with Adidas alone reportedly brings him in between $25 million to $30 million a year, cementing his status as one of the highest-earning athletes in the world.
In 2024, Messi’s role in various campaigns is likely to increase, especially given his prominence in the U.S. market post his move to Inter Miami. The rise in his exposure through MLS will likely boost his endorsement income, as more brands look to tap into the American market by associating with the world’s greatest footballer. As a result, how much Messi will make in 2024 through endorsements will almost certainly exceed $80 million.
Business Ventures: Messi’s Investments and Entrepreneurial Success
In addition to his earnings from playing football and endorsements, Messi has been building a portfolio of investments and business ventures. As an astute businessman, he has made several lucrative moves off the field that contribute to how much Messi will make in 2024.
One of Messi’s most notable ventures is his involvement in the Messi Group, a holding company that manages his investments in areas such as real estate, fashion, and hospitality. Messi owns stakes in several properties around the world, including luxury hotels and residences, and his investments are continuing to grow. The Messi brand is also expanding into the fashion industry with his clothing line, which has received a positive reception from fans worldwide.
Moreover, Messi’s ongoing partnership with the media company, La Liga, and his growing presence in digital spaces, such as streaming platforms and social media, adds to his financial portfolio. These business ventures could bring in additional revenue streams, further increasing how much Messi will make in 2024. While exact figures are hard to estimate, these investments may add tens of millions of dollars to his overall net worth.
Messi’s Social Media and Streaming Platforms: The Digital Frontier
In 2024, one of the most lucrative revenue streams for Messi could come from his presence on social media and streaming platforms. As one of the most followed athletes on platforms like Instagram, Messi is already reaping substantial rewards from his digital influence. According to estimates, he could earn between $5 million and $10 million annually through sponsored posts, advertisements, and collaborations with global tech companies.
Additionally, Messi’s role in digital media could expand further in 2024, with more focus on content creation and streaming. For example, Messi has been involved in media partnerships with Apple TV and other content providers. These deals, which often involve Messi promoting the sport and his personal brand, are expected to continue growing in the coming years. This presence in the digital space is a significant factor in determining how much Messi will make in 2024.
Conclusion: Messi’s Unstoppable Earnings
So, how much will Messi make in 2024? Given the various income streams mentioned above, Messi is poised to earn well over $100 million in 2024, combining his salary at Inter Miami, endorsement deals, business ventures, and digital revenue. His contract with MLS, along with the lucrative endorsement deals he maintains, will ensure that his earnings remain incredibly high, even as he nears the end of his playing career.
While the exact figures may vary depending on performance bonuses, endorsement opportunities, and new business deals that arise throughout the year, one thing is certain: Lionel Messi’s financial success shows no signs of slowing down. His decision to move to the U.S., coupled with his long-standing global brand power, positions him to continue earning at an extraordinary rate, further solidifying his legacy not only as one of the greatest footballers of all time but also as one of the most financially successful athletes in the world.
As the world watches Messi’s every move both on and off the pitch, it is clear that 2024 will be another remarkable year in his already legendary career.